Play Basketball at PickUp USA Fitness San Bernardino

With 28 years devoted to basketball, I foster skill development and a deep love for the game. My experience cultivates confident players, on and off the court, using tailored techniques. Join me to elevate your game and passion for basketball!

"Coach J really helped me throughout my college season and I still practice some of these things today.

With nine years of basketball coaching under my belt, I am passionate about helping players unlock their full potential on and off the court. I provide focused, tailored training that builds strong fundamentals and a winning mentality. Let's elevate your game together!

"I’m 17 and needed help with growing more explosive and getting faster in general. He helped me gain that speed and explosiveness. It was hard, but helpful. It took awhile, but being attentive and doing the homework he was giving me(strength training and shooting). Thankful for coach Avi.

For two decades, I've been driven by the thrill of witnessing players transform their potential on the court. My coaching centers around a holistic approach, merging technical mastery with strategic thinking to unlock each athlete's unique strengths.

"He was patient with my son and my son is excited for his next lesson

15+ years I’ve given my life to this game and now I pour that into the next generation. My training builds fundamentals, confidence, and basketball IQ but more than anything it builds habits that last. Come work.