These coaches teach at top ranked spots and have great lesson fulfillment & student reviews.


With over 30 years on the court and experience competing at the college level, I bring a lifelong love of basketball to every session. I specialize in developing fundamentals—shooting, passing, and defense—for beginners through intermediate players. I coach in Santa Monica at Reed Park and private residences, offering personalized, goal-driven (in writing 😁) training that builds skill, confidence, and understanding of the game. As a father of two teens (one at Pali High and one at SaMo) and a COO by day, I value focus, growth, and helping each player reach their potential.
"I dribble with my head up and can use my left hand better now. Thanks!


I was a four-year varsity player at Oberlin College and currently work in economic consulting. I am also currently building a post-match feedback platform for competitive players (we are currently demoing the product for a select group of players). Outside of tennis, I completed a 2,800 mile walk across America a few years ago and am currently training for an Ironman. I value discipline, consistency, and long-term development, and I enjoy working with players who want to improve and are willing to put in the work.
"My 12-year old son has been taking lessons with James and it’s been a really positive experience. James is very encouraging but also keeps him focused and working hard. My son looks forward to the lessons each work and has been doing better in his tournaments recently.