Beginner training plan
Your first lessonLesson 1 – What a Pitch Is
A pitch is not a presentation about us. It is a conversation focused on understanding the client’s needs and showing how we can help solve a specific problem. Our goal is clarity and relevance, not pressure.
Lesson 2-3Lesson 2 – Knowing Your Audience
Before pitching, we must understand who we are speaking with, what they are responsible for, and what matters most to them. Effective pitches change depending on the audience.
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Lesson 3 – Discovery Before Delivery
Great pitches start with great questions. We listen first, identify the problem, and confirm understanding before offering a solution.
Lesson 4-10Lesson 4 – Communicating Value
We focus on outcomes, not features. Clients care about results, efficiency, and impact. Our job is to connect what we offer to what they value.
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Lesson 5 – Clear and Confident Messaging
Strong pitches are simple and confident. Avoid overexplaining. Say less, be clear, and speak with purpose.
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Lesson 6 – Handling Objections
Objections are part of the process and signal interest. We respond calmly, ask clarifying questions, and reframe the conversation around value and fit.
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Lesson 7 – Creating Urgency
Effective pitches help clients understand why acting now matters. We highlight timing, impact, and missed opportunity—without pressure.
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Lesson 8 – Closing the Conversation
A pitch should always end with a clear next step. Closing is not forcing a decision—it’s guiding the conversation forward.
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Lesson 9 – Adapting Your Style
Every client is different. Successful pitching means adjusting tone, pace, and detail level while staying authentic and professional.
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Lesson 10 – Continuous Improvement
Pitching is a skill that improves with practice and feedback. We review results, learn from outcomes, and consistently refine our approach.
